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Digital curation: how to use other people's online content to boost your charity's presence
Tuesday, November 22, 2011 from 1:45 PM to 4:45 PM (GMT)
London, United Kingdom
Your charity or company can't always publish the best stories, pictures, videos or tweets about your work. Quite often you find that other people - supporters, clients, or professionals like journalists - create far better content about you and what you do.
But you don't have to do it all yourself: you can curate the best of the content you find from other people, and present it on your website or blog.
And all without stealing or abusing their copyright of course.
It makes you and your organisation look good, an industry expert, a key source of relevant, informed knowledge. You might even be able to build up an online community around your curated content.
Curating is the skill of finding, selecting and presenting content from a wide range of publishers, and sharing it with your supporters, clients or the public.
In a half-day course Howard Lake will give you practical advice, ideas and tools on how to do this to help transform your website or blog.
What would you curate?
- Pictures and tweets about your fundraising appeal
- A breaking news story
- Blog posts about your campaign or product
- Tweets and videos from your annual conference, or another event
- Quotes from celebs
- Feedback on Twitter from satisfied customers or donors
What content can you use?
- Links to web pages
- Blog posts
- Bookmarks to useful web pages
- and much more.
What you will learn
- After running through the benefits (and responsibilities and risks) of using other people's content, we'll look at the different types and locations of content (video, photos, sound, links etc) and the better places to find them.
- How you might use them e.g. to support a campaign, a fundraising appeal, an event, a breaking news story, press coverage, blogger comments, positive feedback.
- Are there already people acting as curators for your organisation? Can you collaborate with them?
- Practical activities: try out some tools and build some curated content about your organisation.
- How you can make curation easier e.g. encouraging supporters and clients to use specific tags, hashtags etc.
- Delegates will end the session having created one or more elements of curated content, and have the knowledge and confidence to create and manage more.
About the trainer
Howard Lake has run (curated you might call it) UK Fundraising (www.fundraising.co.uk) since 1994. He has trained thousands of fundraisers and charity sector staff in how to use digital tools for fundraising.
He also has an MSc in Information Science, although that was quite a while ago, to give a slight gloss to all this information management.
We also offer this course on an in-house basis. Contact us for more details.
Tickets cost £100 and £175 respectively, plus VAT. The VAT element will be added at the checkout stage or in the printed invoice.
You can request to pay by invoice rather than online. To do so start the booking process and you'll see a 'pay by invoice' option.
When & Where
Fundraising UK Ltd
Publisher of UK Fundraising, online resource and community for professional charity fundraisers since 1994.